infant halloween costumes
Find infant Halloween costumes right here! We've got a truly great selection of infant Halloween costumes online! Find here
According to Coppens, it''s the teen market, which has long been avoided by vendors and mass retailers alike when it comes to Halloween, that may provide a growth opportunity. This fickle group tends to shun manufacturers costumes, but a new line from Disguise addresses the often warped sense of humor: A teenage witch "with attitude," a deranged doctor, a creepy doll, a gothic princess and even a dead cheerleader have been developed. "Some of the more upscale mass retailers may take this line," said Coppens.
"The good [retailers] are aggressively trying to capture the business from those who are scaling back," said Arnold Menis, sales manager, Rubies Costume Co. He estimates that the adult portion of the business will be the hardest hit, likely running flat or decreasing up to 5%. To counter this, companies such as Rubies and Disguise Inc., the two largest suppliers to the national chains, are developing extended accessories lines and special merchandising initiatives for added sales.Look for retailers to display Halloween wares in more specialized boutique-like departments, according to Jeff Coppens, director of marketing and product development for Disguise Inc. By displaying accessories along with costumes, retailers can appeal not just to kids but adults as well. "This merchandising is going to be important," he said. "Costumes are selling that have more styling to them. Price is important, but not the determining factor. The smart retailers are offering more to their customers."
THE ORANGE Halloween lights went up early this year. And in our neighborhood, there seemed to be a lot more of them--along with tiny ghost dolls hanging from trees, cobweb-like fabric stretched across porches, plastic spiders perched on roofs, and bloody plastic hands emerging from cardboard gravestones. For some reason, Halloween seems to have become a bigger deal than it used to be.It''s not just an impression. In 1999 Halloween became the second-biggest American holiday, based on the amount of money spent on decorations. According to Unity Marketing, Americans spent $659 million on Halloween stuff in 1999, pushing it ahead of Easter into the No. 2 spot. (Christmas is easily No. 1, with $1.9 billion spent on decorating.)
Find infant Halloween costumes right here! We've got a truly great selection of infant Halloween costumes online!
infant halloween costumes
| party costumes gifts - The largest selection of party costumes and gifts online. Check out our store before you plan your party. |
| party supplies costumes - Come here for party supplies and costumes online. We make partying fun. |
| sexy costumes online - Our costumes were once only seen at "A-list" Hollywood parties. Now you can wear the same sexy costumes at your parties. |
2003 infant-halloween-costumes.com. All Rights Reserved.