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"The good [retailers] are aggressively trying to capture the business from those who are scaling back," said Arnold Menis, sales manager, Rubies Costume Co. He estimates that the adult portion of the business will be the hardest hit, likely running flat or decreasing up to 5%. To counter this, companies such as Rubies and Disguise Inc., the two largest suppliers to the national chains, are developing extended accessories lines and special merchandising initiatives for added sales.Look for retailers to display Halloween wares in more specialized boutique-like departments, according to Jeff Coppens, director of marketing and product development for Disguise Inc. By displaying accessories along with costumes, retailers can appeal not just to kids but adults as well. "This merchandising is going to be important," he said. "Costumes are selling that have more styling to them. Price is important, but not the determining factor. The smart retailers are offering more to their customers."
Surely it''s of some significance, however, that Halloween is the one special day on the calendar without any religious, national or moral meaning (the vestigial connections to All Saints'' Eve having vanished long ago). The festival commemorates no event, cause or person, whether sacred or secular. There is no "tree meaning" of the day to be either enhanced or exploited by commercial display. Halloween is an invitation to pure, open-ended, individualistic play. For many people in a pluralistic society, in which public meanings are increasingly absent or contested, this kind of celebration may come as a great relief. Gr 2-4--These books, which are particularly strong in the information category, address a number of topics over one or two spreads. The useful, accurate texts answer such questions as why we say, "Trick or Treat!" on Halloween or why the heart is a symbol of Valentine''s Day. They are illustrated with full-page artwork. The pictures in Halloween feature bold colors and black outlines. Those in the other two titles are softer and less vibrant; Thanksgiving''s are somewhat static. These titles are comparable to Gail Gibbons''s nonfiction holiday offerings in their simplicity but have more information and are better organized.--Betsy Barnett, Eads School District, CO CHICAGO -- Halloween is second only to Christmas as the biggest shopping holiday for retailers. Though most of the buying for national discount retail chains is locked up nearly a year in advance, vendors and specialty retailers gathered in Chicago last month at the 16th National Halloween, Costume and Party Show to display what the industry hopes will be the hot costumes, accessories and home decor come this fall.
Find infant Halloween costumes right here! We've got a truly great selection of infant Halloween costumes online!
infant christmas elf costumes
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